Bally SS/22
Spring/Summer campaign for Swiss luxury brand Bally aimed at redefining the brand as a modern symbol of luxury. Centered around the tagline "Bally. Move Mountains," the campaign featured globally renowned individuals excelling in their respective fields, with a dedicated segment tailored for the Chinese market. Shot by acclaimed photographer Théo De Gueltzl, the project was crafted to resonate across diverse audiences. My role spanned the entire campaign process, including pre-production, post-production, retouching, and finalizing layouts and artwork.
