The IQOS Pathfinder Project / Quayola
Quayola is an Italian visual artist known for blending traditional art with computational techniques. His work reimagines classical forms through generative art and immersive installations, exploring historical value and intellectual property. This project was a part of The IQOS Pathfinder Project, which consisted of a documentary of Quayola’s creation of digital paintings and then culminated in an exhibition at Milan Design Week, which I designed all elements for. The collateral consisted of everything from posters, banners, catalogues, flyers and exhibition signage.
(Virtue/2017)
