Malibu Rum Campaign

For the Malibu campaign for 2021 we had originally planned another physical event of the 'The Malibu Games'. However, due to last-minute Covid restrictions, we pivoted and developed a fresh concept: a remix of the classic song The Coconut Nut. To drive engagement, we introduced a TikTok dance challenge tied to the song, encouraging people to interact with the campaign. The initiative culminated in a vibrant music video featuring user-generated content of participants performing the dance.

(Virtue/2020)

Other projects

Miss Osaka Movie Poster
2021
Johnnie Walker – Keep walking
2022
eToro Design System
2022
Munchies Festival
2017
Kiss happiness Coca-Cola
2015
Bally SS/22
2022
Den Danske Maritime Fond
2024
Helmerhus Identity
2024
The Malibu Games
2019
The IQOS Pathfinder Project / Quayola
2017
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